Google registers a trademark for ‘Pixel Watch’ prior to the device’s launch

With the launch of the first Made by Google smartwatch, which is apparently just around the corner, the device now has a more definite name thanks to a new brand for “Pixel Watch”.

There have been rumors that Google intends to launch a first-party Wear OS-powered smartwatch for some years now, with the latest rumor cycle suggesting that one may finally be on the verge of release. We have even already seen reproductions as well as dials for this device, which until now has not had an official name. Even the latest leaks refer to Google’s smartwatch as “Pixel Rohan”, where “Rohan” is the company’s internal code name.

While there has been almost some certainty that Google would call their first-party Wear OS device the Pixel Watch, to date we have had no confirmation that this is the case. In new paperwork filed with the U.S. Patent and Trademark Office, Google has requested the term “Pixel Watch” trademark. As you might expect, the brand (to paraphrase Hank Hill) covers smartwatches and smartwatch accessories.

PIXEL WATCH istr trademark registration is intended to cover the categories of smartwatches; Cases adapted to hold smartwatches; laptops in the nature of smartwatches; Smartwatch brakes; smartwatch tapes.

While there are no further details about the device that can be downloaded from the Pixel Watch brand list, it’s nice to finally know for sure what to call Google’s first smartwatch. Given that this is meant to be the de facto accessory for Pixel owners, it makes far too much sense for Google to call it the Pixel Watch.

The second most likely opportunity for Google to unveil hardware is next month’s Google I / O developer event, which has previously been the venue for launches such as Pixel 3a and Nest Hub Max. That said, there are still a few regulatory steps between the Pixel Watch and its launch, as the smartwatch has not yet been seen in lists at the FCC or Bluetooth SIG.

So what do you think of the now confirmed “Pixel Watch” name? Would you have called it anything else? Tell us in the comments.

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