Google’s ‘Switch to Android’ app is now rolling out in the Apple App Store

In an attempt to lure iPhone users away, Google is rolling out its Switch To Android app in the Apple App Store

The app helps users more easily migrate data – think photos, videos and contacts – from an iPhone to Google’s Pixel phones without the need for a cable when switching. Google will add support for other phone brands later.

The app, first discovered last week by TechCrunch, also lets users turn off iMessage so they can continue to get texts sent by iOS devices as standard text messages. For non-Pixel users making the switch, other ways to transfer iMessages to Android is free. (Note: Your message bubbles change to green instead of iMessages blue, which may cause strong reactions from some people.)

Switch to the Android site says you can use a cable for downloads, which adds support for DRM-free music, audio, wallpapers, alarms, call logs, device settings, and free apps.

By the end of the day, 10% of App Store users should have access to the Move to Android app, according to TechCrunch, which quoted Google. The search giant expects the app to be available to all Apple users over the next few weeks.

Google did not immediately respond to a request for comment.

The app comes more than six years after Apple released its Move to iOS app in the Google Play Store. Previously, those who switched had to back up all content to the Google Drive iOS app. Switching to the Android app streamlines the process according to Google.