TikTok is testing a feature that allows users to dislike individual comments on videos, the company confirmed today. In a blog post on security enforcement and community policies, TikTok says individuals can mark comments they find “irrelevant or inappropriate” without the aversion being visible to others. Some users spotted different versions of the opportunity earlier this year.
“This community feedback will add to the range of factors we already use to help keep the comment section consistently relevant and a place of genuine commitment,” says TikTok.
TikTok users already dislike videos to signal to the app that they are not interested in the content. It seems that the dislike comment button is available in addition to the ability to report a comment for violations of Community Guidelines.
The company also says it is experimenting with sending reminders about features like comment filtering and mass blocking and deletion to creators who receive a large amount of negative comments. Decisions on whether to roll out the feature fully will be made in the coming weeks, according to TikTok.
In today’s transparency report, TikTok says it removed over 85 million videos between October and December 2021 for violations – about 1 percent of all videos uploaded to the app.