Surviving on Twitch is already a filled prospect. But it could be getting much worse as the streaming crew reportedly looks to innovate its revenue-generating model in ways that are less favorable to creators and viewers.
It comes with the courtesy of a Bloomberg report, which has been told by sources that private discussions are underway to explore dramatic adjustments to revenue generation – some of which may take effect as soon as this summer, though sources stressed that these plans ” not completed and could be abandoned “.
Among the options being considered is a pay cut for their highest paid partners, reducing their subscription revenue reduction from 70% to 50%. Twitch may also introduce different “levels” of partnerships with different prices and requirements, though to mitigate the blow it has been suggested that partners may have exclusivity restrictions lifted so that they can also stream on YouTube or elsewhere.
This comes alongside a tougher push for ads on the site this year, with Twitch encouraging streamers to run more ads by offering $ 100 to run 2 minutes of ads per hour, with proposals in place to create a new revenue-sharing model for ads.
These proposals are not set in stone and may never be implemented. But it’s a reminder that Twitch is ultimately a business, and Amazon has pushed Twitch harder to make itself more profitable. It also comes after a stony 2021 for the site, which among many other problems saw music takedowns and hate raids reach a turning point.