Google modifies its cookie popups on Google Search and YouTube in Europe. The new cookie banner is already rolling out, and the most important change it introduces is the integration of a “reject all” button to block all non-essential cookies from being set and non-essential data from being collected.
Right now, when you visit a Google-owned website for the first time, you will want to see before proceeding with the cookie banner. The banner informs you about the use of cookies on the property. The classic banner has two buttons, one for customizing the data collection and the “I accept” button.
Users who want to reduce the use of cookies and data collection must select the “customize” option to change the default settings. The “I accept” option gives Google full control over the collection.
The Customize page displays several options, including YouTube history, search customization, or ad customization, which can be turned on or off on the property.
Rolling out now in Europe is a new cookie banner that gives users an easier opportunity to block all cookies except the necessary ones.
Google notes in the announcement that this is coming to Google Search and YouTube in Europe for visitors who are not signed in to a Google Account at that time or are in incognito mode. The rollout has started in France and Google plans to soon bring the updated cookie banner to all member states of the European Economic Area, UK and Switzerland (Google has not provided details).
The cookie overlay provides details about the use of cookies and data collection when users choose to reject all or accept all buttons.
According to it, Google will use a basic set of cookies and data regardless of the user’s choice. The data is used to “provide and maintain Google services,” track outcomes and protect against spam, fraud and abuse “and to” measure audience engagement and site statistics “.
The optional set of cookies and data is only used if the user selects “accept all” or keeps certain options turned on on the customization page. Users who select the new “reject all” button will no longer have these collected:
- Develop and improve new services.
- Deliver and measure the effectiveness of ads.
- View personalized content, depending on your preferences.
- Show custom ads depending on your preferences.
Closing words
Some companies and organizations make it difficult for users to reject all non-essential cookies. The introduction of a “reject all” button that appears as clearly as the “accept all” button is a step in the right direction.
Internet users have a number of options for managing cookies and data collection on their site. They may disable third-party cookies in their browsers, delete cookies regularly, use extensions to automatically bypass and deny cookie prompts, or use other services, e.g. Brave Search instead of Google Search, Invidious instead of Youtube. Extensions like Privacy Redirects automatically help with that.
Your trip: How do you handle cookie and data collection on the Internet?
Summary
Article name
Google is rolling out new cookie popups with the “reject all” option in Europe
Description
Google modifies its cookie popups on Google Search and YouTube in Europe. The new banner shows an option to reject everything with a single click.
Author
Martin Brinkmann
Publisher
Ghacks technology news
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