What you need to know
- Google has partnered with the NBA to create a new “Pixel Arena” experience.
- Pixel Arena presents users with trivia and 3D recaps of images taken during a game.
- Users are able to customize their own avatar with team equipment and accessories.
- Pixel Arena is available via the NBA app on mobile devices.
To celebrate the return of the NBA Playoffs, Google and the NBA have teamed up to give fans a new way to experience the game. Google Pixel Arena is an immersive 3D experience that users can access via the NBA app on mobile devices.
Once inside the Pixel Arena, users can choose which game they want to follow. Fans will also be able to create and customize their own avatar to display and represent their team colors.
During the break or after the match, fans can use the Pixel Arena app to relive shots made throughout the game, with a 3D map showing the paths of each shot based on real-time NBA data. Fans can also participate in “game-specific” trivia, which can help you score points to unlock custom outfits for your avatar and other content that can be shared.
The new Pixel Arena experience is just the latest sports partnership that Google has participated in. It was recently announced that a partnership with Major League Baseball would bring 15 games to YouTube that fans could stream for free from May 5th. Viewers will not need a YouTube Premium or YouTube TV subscription to watch these games.
Google also participated in Super Bowl celebrations earlier this year with a Pixel 6 ad featuring Lizzo showcasing the device’s Real-Tone camera features.
For basketball fans, Google says that the Pixel Arena “will be accessible to everyone – no matter what device or operating system you use”, which means you will not need a Pixel or one of the best Android phones to access it via the NBA app.
Google Pixel 6 Pro
The Google Pixel 6 Pro is the best Pixel ever made thanks to its new design, upgraded cameras and new Tensor chip that give the phone unmatched artificial intelligence and imagery. In addition, you get years of support and access to many of the latest Android features before other devices.